Virtual Fashion Show

Yayyyy! The day finally arrived :D… I released my very first virtual fashion today and it felt so good! I have to say it was really fun working with Robert Odudu again.. he never fails to impress!! I’m trying to start a mini movement with this video so be sure to watch it, like it and share share share it

Much love,

Emefa :* :*


CAT –> MAN –> YOW.. translation: Back to Reality!

Happy New Year to you all!!! I hope 2013 will be an amazing year for you :D

It’s my last night here in Sicily **tears**.. not only has it been a really nice break away from life.. it has been a really inspiring place to start planning my next collection.. and BOYY are there plans! haha.. I will give you more updates/ upload some sketches later!

Well aside from eating wayyyy too much, I did actually manage to work on all things israella|KOBLA|.. I even managed to sneak in a cheeky photoshoot with one of my dresses that I brought along.. [there is never a wrong time to have an impromptu photo shoot..lool]

I’ve mainly been working on my portfolio! I want it to be on point for when I apply to fashion schools next year. I have been doing research into reputable/not too expensive schools to attend.. but if any of you have suggestions please feel free to comment and let me know :)

I’m going to have to love you and leave you now [there are suitcases to be packed!], but here is an idea of what to expect from israella |KOBLA| in the not too distant future:

  • israella |KOBLA|’s very first virtual fashion show will be released [i’m sure you won’t have seen anything like it before.. prepare to be blown away!]
  • The israella |KOBLA| website will be launched.
  • The “Lost in the |WILDERNESS|” collection will start being retailed!

I will be forever grateful to everyone that showed us love since our launch in November!! I hope this year will be a significant one for israella |KOBLA|.


Much love,

Emefa :* :*

Roommates Birthday Dress: End Result!

Yayyyy! She loved the dress.. I did too. Just wish I had more time to perfect it but hey such is life.

So I combined the idea of the romper and also the blue dress together to make a whole new dress!

Enjoy the pictures :D. I’ve also uploaded a sketch that I made of the dress

Next up is my birthday outfit! Coming soon

Much love,

Emefa :* :*

Drama 6: AA goes AWOL

About a 3 days before the photo shoot I contacted American Apparel to find out about loaning clothes for the photo shoot ( someone had told me you could do this a few days prior). I wasn’t going to have time to sew outfits for the accessories line, so I figured I would just get some denim shirts or something. (I didn’t want anything distinctly American Apparel)

So I call the store to find out what the process was. I specifically asked if I would have to go through head office and I was told that I wouldn’t have to because I was only getting a few items. I’m like cool..

… I go in the next day, and the manager is like sorry, you have to contact head office. I don’t know who authorized this for you.. :O.. I was fuming but i’m like whatever, i’ll do it. The manager assured me that they normally reply within a day. I sent the email right away..

It was the day before my photo shoot and I still hadn’t received a reply. I called the head office and they told me the lady had just stepped out the office. I left a message and was told that she would call me back. I waited about 4 hours, still no call back..

..So I call again, this time they tell me that no one by that name works in the office.. FUNNY… I could have sworn I was told that the lady had just left the office when I called earlier :/.. Anyway, I ended that conversation when it wasn’t going anywhere..

.. I called the local store again, and luckily the girl on the other line took pity on me and told me to come to the store right away and get what I needed!

I still wonder what my models would have been wearing if it hadn’t worked out!

So given all the drama, its really amazing how well everything turned out in the end! :D

Much love,

Emefa :* :*

Drama 4: Missing Shoulder Pad

Yah, so as I remember, it was 2 days before the photo shoot when I was trying to get all the finishing touches for the garments completed. And then I realize that one of the shoulder pads, for the keyhole back peplum dress, was M.I.A!!

I literally took the house apart 4+ times and got my roommate to do the same… it was nowhere to be found! I came to the conclusion that it had been accidentally thrown away by me or someone else. Because I had bought the bits to make the shoulder pads in England, I had to buy all new bits, and start from scratch making 2 new shoulder pads!! On top of everything else, this was the last thing I needed.

In the end though I did end up like the new pair (right) better than the original pair (left).

And guess what, about a week ago my roommate found the lost shoulder pad!! Can you imagine?? I told her to throw it away because it had caused me too much stress.. Haha!

Part 5, next

Much love

Emefa :* :*

Drama 3: Snow is Forecasted

One thing that I love about living in Ottawa is the fall/winter weather…. NOT!

The weather for the day of my photo shoot was really not looking promising. I didn’t mind that there wasn’t going to be any sun (apparently this fact makes photographers very happy). But SNOW.. nah ah!

The location I had found for my photo shoot was beyond perfect, and very much an outdoor location! I tried finding alternative indoor locations, but all the places that came somewhat close to having the same vibe I was looking for, were downright creepy! I guess that’s what you get when you google “abandoned buildings in Ottawa”.

The morning of the photo shoot, the weather was looking pretty decent, but as we were driving to the location though, it started to drizzle. I was just hoping against hope that it would just fizzle out and stop all together.

Luckily, in the end, apart from it being ridiculously cold.. the weather was most definitely on our side!! :D

Oh, there’s more in part 4!

Much love,

Emefa :* :*

Drama 2: Scheduled to Work!

Please tell me how I forgot to book the day off work for my photo shoot!? And it wasn’t as if I had a short 3/4 hour shift.. OH NO.. I was working a full 9 hours! yes, 9 hours!!

What made it worse was that literally everybody except 2 people were not scheduled that day. I couldn’t call in sick (not that I would :p) because everyone at work knew that I was preparing for my photo shoot.

So i tried my luck with the first person: NOPE! she couldn’t do it, she had just had her wisdom teeth pulled out, so she was very much out of action. Next I tried the part time actor, I really wasn’t hopeful because he normally requests the weekends off. So you can imagine my surprise when he said that he could take my shift!

If I hadn’t been talking to him over the phone, I most definitely would have given him the biggest kiss of life, haha!!

It gets better (or worse, I should say)

Hold tight for part 3,

Much love,

Emefa :* :*

Drama 1: No Photographer!!

So originally, I planned to use Robert Odudu to take the pictures. But being the very talented photographer that he is, he was crazy busy! I really wanted to get the photo shoot done ASAP and the date he gave me was sooo far away!

I tried looking all over for a decently priced photographer. I explained to them that I was a student and just starting out in the business (hoping they would do it pro bono.. haha).. but really, who was I kidding? Everybody needs to make a living!

So by the time I came back to Robert, he was no longer available for the original date he had said. I literally wanted to cry, it was a week before the apparent photo shoot and I didn’t have one of the key people– A PHOTOGRAPHER!!

After speaking to Robert and explaining all the stress I had been through, we managed to work something out and get a date that both he and the models could make!

I’m so glad he was the photographer, because he has such a good eye for capturing shots. Plus we had so much fun on set!!

Be sure to check out his Facebook page [Odudu Photography]

Part 2 coming up…

Much love,

Emefa :* :*

Photo Shoot Day!!!!

So the photo shoot was the ultimate success!!I really couldn’t have asked for anything better! The models were amazing, the photographer did his thing( which i knew he would, and my friends did everything possible to make sure everything went well)

Big shout out to:

Photographer – Robert Odudu [Odudu Photography]

Makeup Artist – Afia Agyeman [Metamorphosis Beauty]

Hair – Saphia Dixon

Models – Yuanchu Yang, Angelica Dale, Issaina Beliz

And of course my 3 wonderful friends that came along!

Go check out the behind the scenes video I posted on Youtube!!!! Thanks to Saphia Dixon for putting it together (don’t sleep on her – future videographer in the making!)

Lost in the |WILDERNESS| behind the scenes <—– CLICK!!!

It was so freaking cold that day!! But like boss ladies my models didn’t let it it show in the pictures. They seriously rocked it out. I LOVE them so much!!

Here is a little gallery of random pictures from the day.

Even though everything came out perfect in the end! So many things went wrong in the build up to the big day, and even on the big day. I’m going to have a little “Drama Series” talking about all of those things.

Look out for the final edited pictures in the next post!

Much love,

Emefa :* :*