As promised here is my final logo!! :D
I think its not too abstract and very distinct!! Which is exactly what I wanted.
Emefa :* :*
OK, let me wrap this whole fashion show story up…
So making the decision not to participate was actually very hard. I had told all my friends and family, who live back in England and also Ghana, about it! They were eagerly awaiting my feedback and stories and pictures from the event, and were surprised when I told them it was now a no go.
Aside from that though, I had gotten so excited for the final outcome, I had dragged my [LOVELY] roommates out to practice with me and help me mark sequences out. Even they could see how excited I would get when the songs I had planned to use came on: at one point I was playing the songs in the shower, on my way to school, basically any opportunity I could get! :p
Anyway, one night I was venting to my friend Sade [from Sade With Love] and she suggested the most amazing thing to me —-> to have a VIRTUAL fashion show. She got the idea from the ASOS website where they have runway clips that show you how the garment looks on somebody so that you can get an idea of the movement etc. I developed on that idea and have a truly amazing project planned for you guys to see!!!
All my friends encouraged me to work on getting a photo shoot done, so that I could have something to show to people. I’m forever grateful to them for that, because in the end I was really glad that the fashion show wasn’t able to happen so that I could go about developing israella|KOBLA| in the right way.
Check back soon for the latest on the photo shoot! :)
Emefa :* :*
So in the middle of September I heard about an event that was happening at my university at the end of the month. I thought that it would be the perfect place to debut my first collection! Who doesn’t love a good fashion show?
I contacted the organizers and they were down for me to be a part of it. I was kind of freaking out though because I literally had 2 weeks to finish 3 garments, find 15 models, AND coordinate the show (music etc). All of this had to happen whilst still staying top of my school work —-> I KNOW RIGHT!
Anyways, finishing the garments was probably going to be the easiest part… I just needed to have a day where I was feeling motivated. When I have days like that I am literally unstoppable.. haha!
Models next.. Luckily I was volunteering for a fashion event called “I AM FASHION” , in Ottawa, the weekend before my show. My friend Anita [designer behind Freakum Dress Couture (FDC)] and I scoped out about 4 girls from that event! It was so funny because we must have looked like total creeps at the rehearsal.. we had to make sure their walks were on point so we were really watching them! Also because I originally started just making clothes for myself, the girls had to be slightly curvier than your typical models. Obviously I was gong to have to alter them slightly, but the way some of my clothes are designed, drastic alterations will really take the effect away.
So i’m busy running around Ottawa, going around the 2 universities, the shopping malls, and even on the street, approaching random girls who looked like they fit my criteria. With about 4 days to spare I basically had everyone I needed. I had even managed to find 2 dancers to open up my show. In total I had managed to get 17 people to be part of my show.
While all of this had been going on, I hadn’t really heard any news from the event organizers. I remember it was a Tuesday (the event was supposed to be on the Friday) and there were no posters up, no tickets had been sold, no event page created. It just didn’t seem like it was going to happen. Then I heard from a friend that the date had been changed. I was taken aback by this because the organizers hadn’t told me anything about this.
Bearing in mind the number of people who I had gathered together to be a part of my show, I decided to pull out of the event. I hadn’t previously known most of the people that I had asked to take part in my show, yet they had scheduled me into their lives to come for fittings etc. I didn’t feel comfortable messing them about and coming across as disorganized. It was my first introduction to the “world” as a designer and I wanted it to be perfect! I’m not the kind of person that likes to settle for anything less than the best.
Don’t get me wrong, I am not trying to make the organizers look bad, because I have no idea what they were going through on their side of things. But the way I see it, first impressions are hard to shake so I made what I thought was the best decision for israella|KOBLA|
I’ve been talking for a while… so to be continued in my next post :)
Emefa :* :*
I was super bored today, and sick of homework so I decided to direct my bordem towards ure fashion thing. I created a pdf vector logo, and a render. Hope you like it!
P.S. zoom into the vector image( iKobla.pdf ) to see each logo properly.”
So this is the amazing message I got from one of my friends Harold yesterday! I really wasn’t expecting this at all , so imagine how happy I was. I guess good things really do come to those who wait :p.
And it turns out that he is so on point with the logo he came up with. There are just a few things that need to be tweaked to make it perfect but I will be revealing it verrrrrry soon :D
I hope you’ll like it as much a I do
Ta ta for now,
Emefa :* :*
Okay, now that I had the name of my company set, I just had to tackle the whole [logo] issue. If you should know one thing about me.. it’s that I’m sooo picky! Like, the tiniest details that wouldn’t bother a “normal” person, bothers me soo much! (It will help me when it comes to being a successful fashion designer though!) And that’s most likely the reason why, ’til this day, I am yet to fall in love with any logo that has been presented to me. For me, I think it is so important to start with a bang! I don’t believe in any of this “let’s just get it done quickly now, we can always change it late”.. NO! You’ve got to START RIGHT AND STAY RIGHT ( I just made that up.. you can quote me if you like..haha).
I want the kind of logo that is recognizable, even without the name. I want it to be transferrable onto anything; bags, shoes, you get my drift. I want it to be edgy yet classy. I want it to be so many things.. and I know that eventually I will find the right logo for my brand and it will be undeniably perfect!
So here’s the summary of the “logo journey” that I am still taking:
First I worked with my friend Carmen, she’s really into photography and graphic design so she was an obvious first choice. I’ve uploaded some of the ideas she had below.
So after I gave her my feedback about the background etc. she changed it to a blue colour (cobalt blue is my favourite colour). I also wanted to incorporate “Israella” into it as well because I wanted the full name of the label. Below are pictures of the updated versions.
Including everything I wanted meant changing the layout from the original, this layout didn’t strike me as much. Also there was too much going on and the name of the label was unclear.
ON TO THE NEXT:
A few days later, I had a brainwave to find a symbol for the word ‘brother’, that could somehow be incorporated into a logo. I didn’t manage to find any, but I did find something almost as meaningful. I don’t know how it came up in my search for [brother], but I took it as a sign of something great. I discovered a page of Adinkra symbols, along with the sayings they represent. One symbol, in particular, stuck out to me… more for the saying than the actual symbol.
The symbol represents “unity through diversity”… these words spoke to me so much because the clothes I make have an edgy feel to them. Thats my own personal style and it is something I also try to portray through my designs. This was the inspiration for my slogan “United in Diversity”.. It means many things to me:
So I thought I had finally found the perfect logo idea. I posted an ad on a website called gumtree looking for a graphic designer to help me put it all together. Quite a few people got back to me (which I found surprising, seen as though I wasn’t paying for the job) and below is a picture of a few ideas one guy came up with.
Someone then gave me really good advice, which was to come up with my own original logo and not use something that is already out there. I started working with another graphic designer who was quite creative and original. She even gave me great tips on overall branding of the label!
The first and third logos were a little too abstract for me. The second one really grew on me when I envisioned tessellating it to make my own print. The only problem was when we went on to create the business card template, the logo looked like it was for an architecture firm opposed to a fashion label.
So after all this I’m still really at square on with the logo, and its proving to be my biggest problem to date!
Wish me luck,
Emefa :* :*
So normally, when someone decides to start a designer label they probably, you know, have a brand name in mind. But for me, I started sewing as a way to keep myself occupied whilst I was in Ghana. I really didn’t plan on taking sewing further than a hobby, so coming up with a name was never really an issue for me.
It was actually my aunty that implanted the idea of setting up my own label in my head. I just laughed it off at first, as if she wasn’t serious! But I’m the kind of person that once something is in my head I can’t stop thinking about it.
But yeah, once i actually made the decision to pursue this fashion journey, I didn’t have to think twice about what my label would be called. “Israella” is my middle name, I was named after my Dad who is called Israel. And “Kobla” was my brother’s Ghanaian name. It is an Ewe name given to a boy born on a Tuesday. The name is so important to me because it is my way of dedicating my company to my brother; it’s the thing that will always keep us bonded, the last thing that I can ever share with him.
I know my brother would have been so proud of me for turning such a negative situation into an amazingly positive one.
RIP big brother.
I will never stop missing you.