Virtual Fashion Show: Behind the Scenes!

Hey guys!

So, the time is fast approaching for the release of israella|KOBLA|’s very first virtual fashion show… eeeek! In the mean time take a look at the behind the scenes footage!

Click here to take a look

We had a such a fun time filming this video… it ran way over the time but everyone stayed in such good spirits and got the job done. My friend Fawwaz was in charge of capturing all the behind the action. And Robert [Odudu Photography] was the videographer for the main video. Massive thanks to both of them and also my models as well: Yang, Issaina, and Angelica.

I’ve also decided to make this a trend for every collection that I put out. I have personally never seen any fashion video like the one that I will be released… so I think it would be so cool to create something that would synonymous with israella|KOBLA|.

Click here to take a look

Much love,

Emefa :* :*


Every Cloud Has a Silver Lining

OK, let me wrap this whole fashion show story up…

So making the decision not to participate was actually very hard. I had told all my friends and family, who live back in England and also Ghana, about it! They were eagerly awaiting my feedback and stories and pictures from the event, and were surprised when I told them it was now a no go.

Aside from that though, I had gotten so excited for the final outcome, I had dragged my [LOVELY] roommates out to practice with me and help me mark sequences out. Even they could see how excited I would get when the songs I had planned to use came on: at one point I was playing the songs in the shower, on my way to school, basically any opportunity I could get! :p

Anyway, one night I was venting to my friend Sade [from Sade With Love] and she suggested the most amazing thing to me —-> to have a VIRTUAL fashion show. She got the idea from the ASOS website where they have runway clips that show you how the garment looks on somebody so that you can get an idea of the movement etc. I developed on that idea and have a truly amazing project planned for you guys to see!!!

All  my friends encouraged me to work on getting a photo shoot done, so that I could have something to show to people. I’m forever grateful to them for that, because in the end I was really glad that the fashion show wasn’t able to happen so that I could go about developing israella|KOBLA| in the right way.

Check back soon for the latest on the photo shoot! :)

Until then,

Much love

Emefa :* :*

The Show MUST go on!… Well Not Always..

So in the middle of September I heard about an event that was happening at my university at the end of the month. I thought that it would be the perfect place to debut my first collection! Who doesn’t love a good fashion show?

I contacted the organizers and they were down for me to be a part of it. I was kind of freaking out though because I literally had 2 weeks to finish 3 garments, find 15 models, AND coordinate the show (music etc). All of this had to happen whilst still staying top of my school work —-> I KNOW RIGHT!

Anyways, finishing the garments was probably going to be the easiest part… I just needed to have a day where I was feeling motivated. When I have days like that I am literally unstoppable.. haha!

Models next.. Luckily I was volunteering for a fashion event called “I AM FASHION” , in Ottawa, the weekend before my show.  My friend Anita [designer behind Freakum Dress Couture (FDC)] and I scoped out about 4 girls from that event! It was so funny because we must have looked like total creeps at the rehearsal.. we had to make sure their walks were on point so we were really watching them! Also because I originally started just making clothes for myself, the girls had to be slightly curvier than your typical models. Obviously I was gong to have to alter them slightly,  but the way some of my clothes are designed, drastic alterations will really take the effect away.

So i’m busy running around Ottawa, going around the 2 universities,  the shopping malls, and even on the street, approaching random girls who looked like they fit my criteria. With about 4 days to spare I basically had everyone I needed. I had even managed to find 2 dancers to open up my show. In total I had managed to get 17 people to be part of my show.

While all of this had been going on, I hadn’t really heard any news from the event organizers. I remember it was a Tuesday (the event was supposed to be on the Friday) and there were no posters up, no tickets had been sold, no event page created. It just didn’t seem like it was going to happen.  Then I heard from a friend that the date had been changed. I was taken aback by this because the organizers hadn’t told me anything about this.

Bearing in mind the number of people who I had gathered together to be a part of my show, I decided to pull out of the event.  I hadn’t previously known most of the people that I had asked to take part in my show, yet they had scheduled me into their lives to come for fittings etc. I didn’t feel comfortable messing them about and coming across as disorganized. It was my first introduction to the “world” as a designer and I wanted it to be perfect! I’m not the kind of person that likes to settle for anything less than the best.

Don’t get me wrong, I am not trying to make the organizers look bad, because I have no idea what they were going through on their side of things. But the way I see it, first impressions are hard to shake so I made what I thought was the best decision for israella|KOBLA|

I’ve been talking for a while… so to be continued in my next post :)

Much Love,

Emefa :* :*