Okay, now that I had the name of my company set, I just had to tackle the whole [logo] issue. If you should know one thing about me.. it’s that I’m sooo picky! Like, the tiniest details that wouldn’t bother a “normal” person, bothers me soo much! (It will help me when it comes to being a successful fashion designer though!) And that’s most likely the reason why, ’til this day, I am yet to fall in love with any logo that has been presented to me. For me, I think it is so important to start with a bang! I don’t believe in any of this “let’s just get it done quickly now, we can always change it late”.. NO! You’ve got to START RIGHT AND STAY RIGHT ( I just made that up.. you can quote me if you like..haha).
I want the kind of logo that is recognizable, even without the name. I want it to be transferrable onto anything; bags, shoes, you get my drift. I want it to be edgy yet classy. I want it to be so many things.. and I know that eventually I will find the right logo for my brand and it will be undeniably perfect!
So here’s the summary of the “logo journey” that I am still taking:
First I worked with my friend Carmen, she’s really into photography and graphic design so she was an obvious first choice. I’ve uploaded some of the ideas she had below.
So after I gave her my feedback about the background etc. she changed it to a blue colour (cobalt blue is my favourite colour). I also wanted to incorporate “Israella” into it as well because I wanted the full name of the label. Below are pictures of the updated versions.
Including everything I wanted meant changing the layout from the original, this layout didn’t strike me as much. Also there was too much going on and the name of the label was unclear.
ON TO THE NEXT:
A few days later, I had a brainwave to find a symbol for the word ‘brother’, that could somehow be incorporated into a logo. I didn’t manage to find any, but I did find something almost as meaningful. I don’t know how it came up in my search for [brother], but I took it as a sign of something great. I discovered a page of Adinkra symbols, along with the sayings they represent. One symbol, in particular, stuck out to me… more for the saying than the actual symbol.
The symbol represents “unity through diversity”… these words spoke to me so much because the clothes I make have an edgy feel to them. Thats my own personal style and it is something I also try to portray through my designs. This was the inspiration for my slogan “United in Diversity”.. It means many things to me:
- my pieces are so different yet they all come together as part of israella|KOBLA|
- my designs are unique but UNITE with the rest of the fashion world
- and also, I seek inspiration from anywhere, and everywhere sometimes I might use african material, sometimes I might not
So I thought I had finally found the perfect logo idea. I posted an ad on a website called gumtree looking for a graphic designer to help me put it all together. Quite a few people got back to me (which I found surprising, seen as though I wasn’t paying for the job) and below is a picture of a few ideas one guy came up with.
Someone then gave me really good advice, which was to come up with my own original logo and not use something that is already out there. I started working with another graphic designer who was quite creative and original. She even gave me great tips on overall branding of the label!
The first and third logos were a little too abstract for me. The second one really grew on me when I envisioned tessellating it to make my own print. The only problem was when we went on to create the business card template, the logo looked like it was for an architecture firm opposed to a fashion label.
So after all this I’m still really at square on with the logo, and its proving to be my biggest problem to date!
Wish me luck,
Emefa :* :*